Las Vegas is ground zero for the corporate reinvention model. As the whims of younger generations change, the hotel and casinos that dominate Las Vegas’ economic landscape have adjusted their brands, refocused and repurposed spaces within their properties, and ultimately proved flexible and responsive to consumer demand. But what if legal constraints burdening the land under those properties prevented the very flexibility that allows them to survive? For example, what if — with waning gaming demand — a portion of a slot floor could not become a nightclub? Or — with health-consciousness trending — a once-packed donut shop could not become a now sought-after juice bar?
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