Francis, Matthew D.

Partner, Watson Rounds

In the areas of intellectual property litigation, trademark prosecution, licensing and entertainment law, Matt Francis vigorously protects, enforces, and defends valuable intellectual property rights. For over two decades, Matt has litigated trademark, unfair competition, patent, copyright, and trade secret actions in courts throughout the United States.  

Matt has prosecuted hundreds of trademarks at the federal and state level, and has participated in many opposition and cancellation proceedings before the Trademark Trial and Appeal Board (TTAB). He also assists clients in obtaining and enforcing foreign trademark registrations and rights, and handles trademark portfolios for billion-dollar companies. Matt has years of experience negotiating complex trademark, patent, and copyright licenses and entertainment contracts on behalf of musicians, authors, photographers and other artists. He has also assisted clients in numerous commercial disputes and contractual negotiations. 

Prior to joining Brownstein, Matt was a partner at Watson Rounds, a firm Brownstein acquired on September 1, 2015.

Previous Experience

Partner, Watson Rounds

Representative Matters
  • Represented Wynn Resorts against Resorts World in trade dress and copyright case involving world famous architectural design for Wynn properties. Case settled following TRO hearing.

  • Trademark counseling and prosecution for California companies that design and sell smoking devices and other goods relating to the cannabis industry.

  • Trademark counseling, brand protection and prosecution for a large, vertically-integrated medicinal and recreational cannabis cultivation, production and distribution company in Nevada.

  • Successfully upheld a jury verdict for damages and permanent injunctive relief obtained in the District of Nevada for trademark infringement and unfair competition in the Ninth Circuit Court of Appeals.

  • Obtained summary judgment in a patent infringement action in the District of Nevada after the District Court construed all disputed claims in his favor during Markman briefing and argument.

  • Obtained a judgment in excess of a $1,900,000 for a client in a commercial dispute in Nevada State Court, which included awards of attorneys’ fees, costs, interest, and injunctive relief.

  • Represented a Grammy Award winning artist in Lanham Act dispute.

  • Represented a Nevada-based musical group against an internationally-renowned musical performer in a Lanham Act dispute.

  • Obtained a temporary restraining order and subsequent consent judgment against a trademark infringer on behalf of the Reno Air Racing Association during the 2013 Reno Air Races.

News & Events

Board of Directors, High Fives Nonprofit Foundation

Publications & Presentations
  • J.D., 1998, University of Montana School of Law
  • B.A., 1993, with honors, University of Nevada, Reno
  • Nevada
  • Utah
  • U.S. District Court, District of Nevada
  • U.S. District Court, District of Utah
  • U.S. Court of Appeals, Federal Circuit
  • U.S. Court of Appeals, Ninth Circuit

Nevada Business Magazine Legal Elite, 2012


Washoe County Bar Association

Cannabis Bar Association

Former Member, American Inns of Court, Bruce R. Thompson Chapter