Skilled IP attorney with concentrated expertise in trademarks, domain names, copyrights, rights of publicity and entertainment. Has successfully prosecuted hundreds of trademark applications. Develops creative and cost-effective strategies for maximizing brand value.
Erin Grolle specializes in managing large-scale trademark portfolios for gaming, entertainment and hospitality clients. Her comprehensive trademark services include advising clients on trademark selection, clearance, registration, licensing and enforcement. She regularly represents clients before the U.S. Patent and Trademark Office and Trademark Trial and Appeal Board. Erin vigorously enforces her clients’ valuable trademark assets while using strategies aimed at achieving favorable settlement and avoiding costly litigation when possible. At the forefront of brand protection and enforcement on the web, Erin regularly assists her clients in removing infringing website content and recovering infringing domain names.
An accomplished transactional attorney and expert drafter, Erin assists clients with a variety of commercial agreements. She also provides intellectual property counsel in connection with multimillion- and multibillion-dollar corporate and real estate deals. With extensive knowledge in entertainment law, Erin has unique experience drafting and negotiating agreements with renowned entertainers on behalf of casino gaming clients, including residency agreements with multi-platinum recording artists.
Trademark counsel to leading casino gaming companies, including Station Casinos, Tropicana Entertainment, Boyd Gaming, and Wynn Resorts.
Trademark counsel to the Las Vegas Convention and Visitors Authority, protecting, enforcing and licensing the famous WHAT HAPPENS IN VEGAS, STAYS IN VEGAS and WHAT HAPPENS HERE, STAYS HERE brands
Entertainment counsel to Caesars Entertainment, negotiating and drafting multiple agreements with high-profile entertainers and international recording artists performing at the client’s casino resorts and entertainment venues.
Intellectual property and entertainment counsel to the Liberace Foundation for the Creative and Performing Arts, protecting, enforcing and licensing Liberace’s trademarks and rights of publicity.
Intellectual property counsel to Red Rock Resorts and its subsidiary, Station Casinos, in numerous complex transactions, including the acquisition of the Palms Resort & Casino, credit facilities and notes offerings, and an internal reorganization.
Recovered infringing domain names in Uniform Domain Name Dispute Policy (UDRP) proceedings before the National Arbitration Forum on behalf of multiple casino gaming clients, including Station Casinos, Wynn Resorts, Boyd Gaming, MGM Resorts, and Pinnacle Entertainment.
Represented leading casino gaming company in brand licensing deal with famous comedian and television host, whereby client was granted an exclusive license to use the comedian’s name and personal brand in the development of a new comedy club.
Represented Tejon Indian Tribe in negotiating an agreement to license the HARD ROCK CASINO brand.
Entertainment and intellectual property counsel to Fremont Street Experience in negotiating and drafting a production services agreement for the development of a reality television show about Downtown Las Vegas.
Counsel to Gaiam in a carve out sale transaction in which it sold its non-Gaiam branded entertainment media distribution business to Cinedigm for $51.5M.
Represented a hotel property owner when an employee was wrongly accused of certain bad actions which were posted on an anonymous website. This accusation urged web users to boycott Brownstein's client's properties. The firm was successful in shutting down the defamatory website.
Negotiated a complex trademark settlement and consent agreement between the City of Las Vegas and Boyd Gaming Corporation regarding the use of the famous Fremont mark in connection with the City's downtown redevelopment district.
Negotiated settlement of a trademark infringement lawsuit between two Las Vegas golf courses. This matter included alleged counterfeiting, service mark infringement, dilution, false advertising, false designation of origin and unfair competition.
Board of Directors, Boys & Girls Clubs of Southern Nevada.
The Liberace Foundation for the Creative and Performing Arts
Legal Aid Center of Southern Nevada, Children’s Attorneys Project
Grant a Gift Autism Foundation
The Animal Foundation
Heaven Can Wait Animal Society
Angel City Pit Bulls
The Smith Center for the Performing Arts
The Garden Foundation
Project Dinner Table
Tyler Robinson Foundation
Spring Cleaning for Your Trademark PortfolioBrownstein Client Alert, May 14, 2020
USPTO Offers Further Deadline Extensions Through June 1 Brownstein Client Alert, April 29, 2020
Supreme Court Says “Willfulness” Not Required to Recover Trademark Infringers’ ProfitsBrownstein Client Alert, April 24, 2020
Do COVID-19 Closures Reset the Clock for Trademark Incontestability?Brownstein Client Alert, April 23, 2020
Brand Management During a Pandemic: Preserving Your Trademark Rights While Temporarily Shuttered Due to COVID-19Brownstein Client Alert, April 10, 2020
USPTO Extends Trademark and Patent Deadlines Amid COVID-19 Pandemic
Brownstein Client Alert, April 6, 2020
Brand Strategy 101: Developing, Clearing and Protecting Cannabis TrademarksCo-author, Cannabis Business Times, August 27, 2019
Copyright Owners May Need to Reassess Copyright Registration Strategy in Light of Supreme Court Ruling Brownstein Client Alert, March 8, 2019
The Gaming Industry is Susceptible to ADA Website Accessibility LawsuitsBrownstein Client Alert, April 20, 2018
FTC Puts Social Media Influencers on Notice for Possible Violations of the Truth-in-Advertising Laws
Co-author, Brownstein Client Alert, May 24, 2017
Making Your Mark: The Basics of Brand Protection
Author, Nevada Business Magazine, November 1, 2016
So Long, .com!Brownstein Client Alert, October 30, 2013
Client Update: What Does the Launch of .XXX Mean for Your Brand?Brownstein Client Update, July 7, 2011
Vegas Inc Top Lawyers, Intellectual Property, 2020
Super Lawyers, Mountain States, Rising Stars, 2013-2018
Legal Elite, Nevada Business Magazine, 2012, 2014 - 2016
Nevada Law Journal, University of Nevada, William S. Boyd School of Law
State Bar of Nevada
Nevada State Bar Association Intellectual Property Section
Ex Officio, 2015 – 2016
Chair, 2014 – 2015
Vice Chair, 2013 – 2014
Treasurer, 2012 – 2013
Nevada State Bar Association Entertainment Section, Founding Member
Clark County Bar Association
American Bar Association
International Trademark Association