Brand Management, Trademark & Copyright Protection - Brownstein Hyatt Farber Schreck

Brownstein’s Brand Management, Trademark and Copyright Protection practice works collaboratively with our clients to develop, protect and leverage your most valuable assets—your brands.

Our attorneys have extensive portfolio management experience both domestically and internationally, and counsel clients at every stage of brand development: from selecting and clearing new trademarks to securing and maintaining trademark registrations in the U.S. and abroad. We formulate and execute customized trademark monitoring, enforcement and licensing programs to protect our clients’ brands and maximize the value and scope of their trademark rights.

As clients increasingly rely on the internet and social media to reach customers, our attorneys are at the forefront of rapidly evolving intellectual property issues related to online branding. In addition to managing clients’ domain name portfolios, we offer domain name monitoring services and assist clients in recovering infringing domain names, including through Uniform Domain Name Dispute Resolution (UDRP) proceedings and litigation.

We also provide significant depth of experience in the areas of copyright and entertainment law. We help authors, artists and entertainers protect and exploit their creative works and personal brand identities and routinely negotiate and draft entertainment contracts, music licenses and sponsorship and advertising agreements.

Our Brand Management, Trademark and Copyright Protection team collaborates with a variety of practices across the firm, including assisting with complex corporate transactions and intellectual property litigation in federal and state courts, and before the United States Trademark Trial and Appeal Board (TTAB). All of this experience, in conjunction with our vast network of international affiliates and connections, positions us to handle any intellectual property matter for any size client, wherever and whenever required.

Representative Matters
  • Trademark counsel to leading casino gaming companies, including Station Casinos, Tropicana Entertainment, Boyd Gaming, and Wynn Resorts.

  • Trademark counsel to the Las Vegas Convention and Visitors Authority, protecting, enforcing and licensing the famous WHAT HAPPENS IN VEGAS, STAYS IN VEGAS and WHAT HAPPENS HERE, STAYS HERE brands

  • Entertainment counsel to Caesars Entertainment, negotiating and drafting multiple agreements with high-profile entertainers and international recording artists performing at the client’s casino resorts and entertainment venues.

  • Intellectual property counsel to Red Rock Resorts and its subsidiary, Station Casinos, in numerous complex transactions, including the acquisition of the Palms Resort & Casino, credit facilities and notes offerings, and an internal reorganization.

  • Recovered infringing domain names in Uniform Domain Name Dispute Policy (UDRP) proceedings before the National Arbitration Forum on behalf of multiple casino gaming clients, including Station Casinos, Wynn Resorts, Boyd Gaming, MGM Resorts, and Pinnacle Entertainment.

  • Represented leading casino gaming company in brand licensing deal with famous comedian and television host, whereby client was granted an exclusive license to use the comedian’s name and personal brand in the development of a new comedy club.

  • Represented Tejon Indian Tribe in negotiating an agreement to license the HARD ROCK CASINO brand.

  • Entertainment and intellectual property counsel to Fremont Street Experience in negotiating and drafting a production services agreement for the development of a reality television show about Downtown Las Vegas.

  • Counsel to a national health foods manufacturer in ongoing TTAB proceedings concerning the company’s primary mark.

  • Counsel to a hotel casino in a restructuring of a restaurant joint venture which involved negotiating new leases, licenses and intellectual property agreements.

  • Intellectual property counsel to Wynn Resorts and Palms Casino Resort, coordinating international and domestic branding and intellectual property enforcement in more than 20 countries.

  • Intellectual Property counsel to Boyd Gaming, Pinnacle Entertainment, and Tropicana Entertainment, coordinating multi-jurisdictional intellectual property strategies.

  • Counsel to Gaiam in a carve out sale transaction in which it sold its non-Gaiam branded entertainment media distribution business to Cinedigm for $51.5M.

  • Intellectual Property counsel to Station Casinos and its affiliate Ultimate Gaming in the launch of Ultimate Poker, the country's first legal online poker site.

  • Intellectual Property counsel to Athletic Recon in the development and launch of a performance-wear clothing line.

Meet The Team

Matthew D. Francis Shareholder T 775.324.4100
Erin E. Grolle Shareholder T 702.464.7087
Peter H. Ajemian Shareholder T 702.464.7003
Airina L. Rodrigues Shareholder T 303.223.1252
Lindsey A. Williams Shareholder T 702.464.7056
Andrea M. LaFrance Associate T 303.223.1182
Nancy Lindsley Paralegal T 775.398.3802